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蘇泊爾體驗店│愛，一抹永不褪色的溫暖
SUPOR Experience Store│Love, a warmth that never fades
一個空間散發(fā)溫潤光芒，
于生活中漫射暖意，終成詩和遠方。
A space that radiates a warm glow,
diffuses warmth in life,
and eventually becomes poetry and distance
對生活而言，我是一個小小靈感家
以參與者的角度碰撞自由或表露美好。
——來自蘇泊爾小家電自述
For life, I am a little inspirational person,
colliding with freedom or expressing beauty
from the perspective of the participants.
——A self statement from SUPOR small home appliances
.
我們堅持，
把平凡日常，變成詩和遠方。
我們希望，
創(chuàng)造一個可觸碰、可感知、可體驗的生活質(zhì)地。
我們將空間重新定義，
以“品質(zhì)生活”為核心價值，重塑蘇泊爾空間形象與體驗。
Change and connection are the key to the future of ophthalmic medicine. Multi-level brand value construction and all-dimensional experience in the 1200 square meter space is a new scene that tells a perfect transformation story of "Finding a better yourself", and create a "Youth dream field" that young people are fascinated by nowadays.
我偏愛永不缺席的浪漫暖意
我偏愛在轉(zhuǎn)角和抬頭的不經(jīng)意間
偶遇彌漫的橘光和天邊柔軟的云
我偏愛這份秩序井然
更偏愛這份儀式感
I prefer the romantic warmth that is never absent.
I prefer in the corner and look up at the casual,
encounter the diffuse orange light and the horizon of the soft clouds.
I prefer this order,
and I prefer this sense of ritual even more.
這，是蘇泊爾給予的靈感，也是來自空間的自由想象。在琳瑯滿目的家電包圍之中，觸及內(nèi)心，引發(fā)感動，漫漫煙火氣之中散發(fā)著每個人對生活的品味與格調(diào)。
This is the inspiration given by SUPOR, and it is also from the free imagination of space.Surrounded by a variety of home appliances, it touches the heart, arouses emotion, and exudes everyone's taste and style of life in the hustle and bustle.
作為空間的第一視覺感受，是舒適的，是多元的，是純粹的，所有這些狀態(tài)，匯聚在一起，構(gòu)成生活的“有機整體”。
As the first visual perception of space, it is comfortable, it is pluralistic, it is pure, and all these states come together to form the "organic whole"of life.
聚焦用戶的產(chǎn)品體驗，強調(diào)功能契合及質(zhì)感生活，讓產(chǎn)品與空間相互交融，相互滲透，帶給消費者精致、高級的美好生活意象。
Focus on the user's product experience, emphasize functional fit and texture life, let the product and space blend and penetrate each other, and bring consumers exquisite and advanced imagery of a beautiful life.
當(dāng)城市繼續(xù)生長，什么樣的家會讓你傾心？有舒適的客廳，承載著你不大不小的幸福；有溫度的廚房，喚醒你的味蕾，帶你跳出一天的疲憊。
When the city continues to grow, what kind of home will you fall in love with? There is a comfortable living room, carrying your happiness; A warm kitchen that wakes up your taste buds and takes you out of the fatigue of the day.
廚房也不再囿于一日三餐，變成自然健康的烹飪理想地、舒適自在的交流地。由一個小家電的觸及到整個廚房的連接，讓消費者在美食課堂體驗過程中深刻體會到物至美時的從容隨心。
The kitchen is no longer limited to three meals a day, but has become an ideal place for natural and healthy cooking, as well as a comfortable place for communication.The connection from the touch of a small home appliance to the entire kitchen, let consumers deeply appreciate the things to the beauty of the calm at heart in the process of food class experience.
空間整體分為兩大板塊：場景體驗區(qū)（廚房場景、客廳場景）、銷售陳列區(qū)（生活電器、廚房電器、炊具電器）。
The whole space is divided into two sections: scene experience area（kitchen scene, living room scene）and sales display area（living appliances, kitchen appliances, cookware appliances）.
場景化的空間布局使得一切功能的置入更加流暢。空間中出現(xiàn)的座椅不再呈現(xiàn)一種“洽談區(qū)”的姿態(tài)，而是日常休憩小坐的地方。同時，空間屬性的變化也改變著銷售與消費者的交談氛圍。
The scene space layout makes the placement of all functions smoother.The seats appearing in the space no longer present a "negotiation area" posture, but a place for daily rest and sitting.At the same time, the change of spatial properties also changes the atmosphere of conversation between sales and consumers.
銷售陳列區(qū)，通過同色系、不同肌理多種材質(zhì)的結(jié)合，粗糙、光滑、光澤、彈性、透明，不只是空間的品味與質(zhì)感，更是一種含蓄、微妙的情感，讓消費者于時間流逝的痕跡中感知觸手可及的質(zhì)感。
The sales display area, through the combination of the same color and different texture materials, rough, smooth, glossy, elastic and transparent, is not only the taste and texture of the space, but also a subtle emotion, allowing consumers to perceive the texture within reach in the traces of time passing by.
集合幸福感的高顏值小家電、美好的瓶瓶罐罐、自然樸素的藤質(zhì)收納筐，將精心設(shè)計的組合陳列，為每個人打造出獨一無二的生活方式與習(xí)慣。方寸之地，是多元與包容，是“美”與“高級”。
A collection of happy high-value small home appliances, beautiful bottles and cans, natural and simple rattan storage baskets, display carefully designed combinations to create unique lifestyles and habits for everyone. It is a place of diversity and tolerance, "beauty" and "advanced".
簡單利落的線條和恰到好處的留白藝術(shù)，將極簡的空間輪廓貫穿于每一處角落，是簡單純粹的表現(xiàn)，也是引領(lǐng)未來的審美感知。動人之處，往往在于不著痕跡又恰到好處的細節(jié)中，簡約豐盈，舒適由心。
The simple and clean lines and just the right white space art, the minimalist spatial outline runs through every corner, is a simple and pure expression, but also to lead the future aesthetic perception.The charm often lies in no trace and just right details, simple and abundant, comfortable by the heart.
是延續(xù)，是創(chuàng)新，是共生。
It is continuity, innovation, and symbiosis.
基于SUPOR品牌基因，延續(xù)其局部圓角個性和特點，以直線和弧線結(jié)合的線條語言，一反以往商業(yè)設(shè)計的狹義程式，讓原本堅硬的技術(shù)空間更加圓潤，為每一位消費，打造了一處舒適包容的精神之所。
Based on the SUPOR brand gene, it continues its local rounded personality and characteristics, with the line language combining of straight lines and arcs ,contrary to the narrow formula of previous commercial design,make the original hard technical space more rounded, and create a comfortable and inclusive spiritual place for every consumer.
美好事物攜光而來，擺脫冰冷的科技調(diào)性，帶入人的情緒感知。SUPOR的橘色，在渲染的溫暖國度下，成為空間中自由、時尚、多元的活力因子，以此喚醒消費者潛在的感受和情緒，激發(fā)關(guān)于生活的想象和熱情。
Beautiful things come with light, get rid of the cold technological tone, and bring into people's emotional perception.The orange color of SUPOR has become a free, fashionable and diversified vitality factor in the space under the warm country of rendering, so as to awaken consumers' potential feelings and emotions, and stimulate imagination and enthusiasm about life.
而以橘、白兩色的L型發(fā)光軟膜和圓球的形態(tài)組成的藝術(shù)裝置，成為這個國度的點睛之筆，將日常之物藝術(shù)化，實現(xiàn)理想與現(xiàn)實的共振。
The art installation, composed of orange and white L-shaped luminous soft film and round ball, has become the finishing touch of this country, turning everyday objects into art and realizing the resonance of ideal and reality.
在漫漫灑落，柔和的愛意里，訴說不盡的生活詩意。
In the long and gentle love, the poetic charm of life is indescribable.
生活，本來就是動詞
當(dāng)一個個可互動的場景被搬進
當(dāng)一個個可隨心創(chuàng)造的細節(jié)被加入
看似單調(diào)的空間開始變得流動起來
Life is essentially a verb.
When interactive scenes are moved in.
When details that can be freely created are added.
The seemingly monotonous space begins to flow.
我們強調(diào)多變，產(chǎn)品展臺以N個不被定義的構(gòu)成方式，靈活組合，錯落有致，釋放自由不羈的態(tài)度，解鎖創(chuàng)意無限的生活。這是對蘇泊爾“有巧思，無難事”的轉(zhuǎn)譯，也是表達生活的多元包容。
We emphasize variability, with product booths constructed in N undefined ways, flexibly combined and arranged, unleashing a free and unrestrained attitude, unlocking the creative life.This is a translation of SUPOR's "ingenuity, no difficulty", and it is also an expression of diversity and tolerance in life.
我們更在乎細節(jié)，在滿足多樣功能需求的基礎(chǔ)上，再以“互動性”和“融合性”，直面?zhèn)鬟_給消費者豐富感及趣味性。
We pay more attention to details, on the basis of meeting the needs of various functions,and then use "interactivity" and "integration" to directly convey the sense of richness and interest to consumers.
“生活原型”嵌入，明星產(chǎn)品展示與體驗臺平齊于人可操作高度，再輔以“小道具”，把普通產(chǎn)品拍出“生活新意”。
Embedding the "Life Prototype",the star product display and experience platform are level with the height of human operation, and supplemented by "props",and ordinary products are photographed with "new ideas of life" .
村上春樹說：“當(dāng)你用認真有趣的態(tài)度對待生活里那些看似無趣的小事時，就會收獲一份份小小而確定的幸福，從而覺得生活美好無比?！?nbsp;
Haruki Murakami said, "When you take the seemingly boring little things in life with a serious and interesting attitude, you will reap a small but certain happiness, and you will feel that life is very good."
對于“品質(zhì)生活”的表達？
從溫馨舒適的空間氛圍，到多個生活場景的感知，到顛覆刻板印象的細節(jié)表現(xiàn)，到N個巧思的靈感觸點，及裝置、燈光、肌理等融合形成的空間意象，設(shè)計既是聚焦體驗和感知，更是對品牌“有巧思，無難事”的創(chuàng)造性回應(yīng)。用精致瓦解繁雜，用情趣消解疲乏，以這份獨有的方式，拓展品質(zhì)生活的邊界。
An expression of "quality life"?
From the warm and comfortable space atmosphere, to the perception of multiple life scenes, to the subversive stereotypical detailed performance, to N ingenious inspiration contacts, and the spatial image formed by the integration of installation, lighting, texture, etc., the design is not only a focus on experience and perception, but also a creative response to the brand's "ingenuity, no difficulty".Dissolve complexity with refinement, dissolve fatigue with fun, and expand the boundaries of quality life in this unique way.
D&M店與面，秉承“讓零售創(chuàng)新更有趣有效”的設(shè)計理念，聚焦新零售領(lǐng)域的品牌升級以及空間創(chuàng)意體驗設(shè)計。我們致力于在零售創(chuàng)意領(lǐng)域為不同行業(yè)的前瞻性客戶，打造最頂級的零售空間創(chuàng)意體驗和品牌營銷推廣的視覺設(shè)計。
D&M adhering to the design concept of "making retail innovation more fun and effective" ,focus on brand upgrading and space creative experience design in the new retail field.We are committed to creating top-notch retail space creative experience and brand marketing visual design for forward-looking clients in different industries,create top-notch visual design for retail space creative experience and brand marketing promotion.
項目名稱：蘇泊爾SI規(guī)劃設(shè)計/蘇泊爾西安體驗店
委托方：浙江蘇泊爾股份有限公司
設(shè)計方：店與面（廣州）創(chuàng)意設(shè)計有限公司
設(shè)計師團隊：邱啟平、李東輝、袁善銘、陳冰宏、洪玉勤
甲方團隊： 謝鋒、施偉陽、史新光、李霖、戴麗、劉輝華、吳萌、張仁猛、任晶磊、周潔
工程管理：周志勇、陳康林
公司網(wǎng)站：http://www.gaogeonline.com.cn/
項目地址：中國西安
完成時間：2023年5月
建筑面積：100㎡
視覺&傳媒管理：李帆、趙秋萍
攝影：馮喆
撰文：符寶瀾
Project name：SUPOR SI Planning and design/SUPOR Xi’an experience store
Client：Zhejiang Supor Co., Ltd
Designer：D&M (Guangzhou) Creative Design Co., Ltd
Designer Team：Qiu Qiping,Li Donghui,Yuan Shanming,Chen Binghong,Hong Yuqin
Party A team：Xie Feng, Shi Weiyang, Shi Xinguang, Li Lin, Dai Li, Liu Huihua, Wu Meng, Zhang Renmeng, Ren Jinglei, Zhou Jie
Engineering management：Zhou Zhiyong,Chen Kanglin
Company website：http://www.gaogeonline.com.cn/
Project address：Xi’an,China
Completion time：May 2023
Building area：100m2
Visual & Media management：Li Fan,Zhao Qiuping
Photographer：Feng Zhe
Written by：Fu Baolan
店與面(廣州)創(chuàng)意設(shè)計有限公司 聯(lián)系電話：400-991-6008 聯(lián)系郵箱：wedesign@vip.163.com
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